Tuesday, October 5, 2010

1st Ave Machine - Personal Choice Site


http://www.1stavemachine.com

A motion graphic design studio based in New York. Pretty simple design.

Video playback as the background.

Home navigation has three buttons, PROJECTS, NEWS and CONTACT.
- User friendly
- Easy to understand
- Its easy to memorize.
- The text might be a little to thin, might be a little hard to read sometimes.
- The background video is a little distracting, but it stops when you view a video from the projects.


PROJECTS

- The background is a distraction especially when playing the videos.


Over-all i think the design is neat and simple. The use of a video instead of a background image tells you exactly from the moment you just opened the site, what the firm is about. In some respects that is a good thing. But when playing the content the background becomes distracting. Usability wise, a really simple site, easy to use and get around.

Design: 6/10
Usability: 9/10

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